The great Medicare Advantage contraction appears set to continue

GAINING CLARITY: This article evaluates the ongoing contraction in the Medicare Advantage (MA) market, particularly focusing on insurers prioritizing profitability over membership growth for 2025 and projecting into 2026. ▼

Companies like Humana and CVS, after experiencing setbacks in 2024, successfully improved their financial standing by reducing benefits and exiting unprofitable markets. Conversely, insurers like UnitedHealth, which expanded their MA membership, faced higher-than-anticipated medical costs and consequently lowered their profit expectations.


Shakespeare famously wrote in The Tempest, “What’s past is prologue,” to express how events of the past set the stage for developments in the present.

That sentiment was clear for health insurers in the second quarter, in which companies that slashed Medicare benefits and cut loose unprofitable members last year enjoyed apparent immunity from the tidal wave of medical costs burying their peers.

Humana and CVS were the only insurers to raise their annual profit expectations following the second quarter, bucking a broader downturn. Four other major payers — UnitedHealth, Elevance, Centene and Molina — either lowered their profit expectations or established new floors well below previous targets.

Keep Reading

Pifer, R. (2025, August 6). The great Medicare Advantage contraction appears set to continue. Healthcare Dive. https://www.healthcaredive.com/news/medicare-advantage-contraction-health-insurer-q2-2025/756807/

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